Tracking Links

A tracking link is a short link you create in FirstLook. When someone clicks it, FirstLook records the click and then sends them on to wherever you chose. That destination can be your sign-up page, your Steam store page, or any other URL.

Pro plan

This feature is available on a pro level plan. View pricing

Why use a tracking link?

It’s hard to tell which promotions players actually engage with. A tracking link shows you how many people click through from a single post, video, newsletter, or campaign, so you can focus on what’s working and drop what isn’t.

Best for click-driven promotions

Tracking links work best when clicking the link is the main call to action, like a newsletter, a social post, or a Discord announcement. Where links are tucked away, like a YouTube description, expect fewer clicks even when the promotion does well.

How it works

Clicks
Every visit to a tracking link counts as a click, including repeat visits from the same person.

Visitors
A unique visitor is a daily hash of the game, IP address, and User-Agent.

Bots
Clicks from known bots, link previewers, and headless browsers are filtered out, along with any User-Agent that doesn’t identify a real browser or OS.

VPNs
We don’t filter by IP, so clicks from VPNs and cloud networks are counted.

Timezone
Days follow your game’s timezone. Use UTC when comparing with other tools.

Create a tracking link

From the side menu, navigate to Analytics → Tracking Links, open the Links tab, and click Create Tracking Link.

1. Give the link a Title your team will recognize, such as Launch trailer – YouTube. You can add a Description for extra notes.

2. Set the Destination. Use one of the Suggested options, or paste any URL:

   • Playtest sign-up: your default flow’s sign-up page.
   • Steam store page: shown once your Steam App ID is set.
   • Creator sign-up: shown when creator sign-up is enabled.
   • Anything else: your studio homepage, a static page, a Discord invite, a press kit.

3. Choose a Domain and, optionally, an Identifier. For example, yourgame.clck.gg/newsletter. If you leave the identifier blank, one is generated for you.

4. Optionally fill in UTM Parameters. Values you set here are always added to the destination URL. Parameters you leave blank pass through whatever the visitor’s link already carries.

5. Click Create Tracking Link. Copy the short link from the Links table, or click QR code to download a PNG.

The address is permanent

You can’t change a link’s domain or identifier after you create it. You can still edit the title, destination, and UTMs at any time, and the change takes effect immediately.

To retire a link, turn off Enabled. A disabled link stops redirecting until you turn it back on.

Read the results

Open the Performance tab. To see a single link, click its title in the Links tab.

Hits and Visitors
Total clicks and unique visitors per day, over the selected range. Both are compared against the previous period.

Top Links / Campaigns / Destinations
Which links, campaigns, or destinations got the most traffic.

Traffic Breakdown

• Referrers: the site the click came from, when the app reports one.
• Countries
• UTM Tags
• Devices: device type, browser, and OS.
• Link Addresses: which domain or path was used.

Examples

Pick the better announcement

You share the same news in an email and in your community server. Give each its own tracking link under the same campaign, then compare them in Top Links to see which drove more traffic and deserves more effort next time.

Count in-person traffic with a QR code

Put a link’s QR code on your booth banner or flyer at an event. Every click on that link came from someone standing in front of it.

Related

• Getting Sign-Ups: where to send traffic once you have a sign-up page.
• Activity & Web Analytics: traffic to all of your FirstLook pages.
• Export Analytics: how UTM parameters are stored on players.
• Referrals: links your players share, compared with links you post.