Steam Insights

FirstLook offers a deep integration with Steamworks (Steam Publisher Accounts), allowing you to track playtime for all your games, including hidden Playtests or games not displayed in the Steam Store. In addition, we’ll track the Wishlist and Owned status of your playtesters.

Integrate your Steamworks with FirstLook

To set up your Steamworks integration, follow the steps detailed in the Steam Integration Docs.

Playtime Tracking

Using the WebAPI Key, FirstLook will periodically fetch the ownership and playtime data for all your playtesters that have connected their Steam Account. This works for all your games, including hidden Playtests or games not displayed in the Steam Store.

Additionally, the Analytics Page now shows Steam Playtime data, unique players and average playtime for you to analyze.

Wishlist Tracking

Players can choose to make their profiles public, which includes their Wishlist status. FirstLook will fetch this data from Steam for all your playtesters, and if the status is available, it will be displayed in the Player Overview.

Player Privacy

FirstLook only tracks the public information of your playtesters and respects the Steam Profile Privacy settings. Players can control what information is visible on their profile, and FirstLook adheres to these settings.

Wishlist Analytics

FirstLook also tracks wishlists at the app level. Add a Steamworks Financial API Key and the Steam Analytics page shows a daily Steam Wishlists graph below your Playtime data, with four metrics to switch between:

• Total Wishlists – the running net total of outstanding wishlists.
• New Wishlists – wishlist additions per day.
• Churned Wishlists – wishlist deletions per day.
• Wishlist Purchases – wishlisted copies purchased per day.

The numbers come from Steam’s official wishlist reporting, the same data behind your Steamworks reports, and cover every wishlist on your app rather than just your playtesters. When you first add the key, FirstLook backfills the full history Steam has for your app, then refreshes once a day. Each metric shows its change compared to the previous period, and you can export the daily series for any date range.

To set it up, create a Financial API Key and add it to your Steam Integration Settings.