Campaigns

Creator Campaigns let you activate your creator community around a specific event, content drop, or ongoing program. You define what content counts, what creators need to achieve, and what they earn — FirstLook tracks everything automatically.

Navigate to Creators → Campaigns to get started.

Dashboard Overview

The overview shows a live summary of campaign performance:

Results (KPIs)

Five metrics are shown as selectable tabs. Clicking a tab reveals a time-series sparkline chart for that metric over the campaign period.

Metric	Description
Content Created	Total number of videos and streams published by approved creators during the campaign.
Total Views	Combined view count across all tracked content.
Hours Streamed	Total live streaming time across all creators, in hours.
Hours Watched	Total hours watched by viewers across all streams.
Engagement Rate	Average engagement rate (likes + comments relative to views) across all content, shown as a percentage.

Budget

Only shown when a Total Budget has been set on the campaign. Displays a progress bar with:

Field	Description
% used	Proportion of the budget already paid out to creators.
Total	The full campaign budget in USD.
Remaining	Unspent budget remaining.

Top Creators

A ranked table of up to 15 creators, sorted by total campaign views. Each row shows:

Column	Description
Rank	Position by total views.
Creator	Avatar and name, linking to their creator profile page.
Platforms	Badges for each platform the creator is active on (Twitch, YouTube, TikTok).
Views	Total views generated during the campaign.
Joined	When the creator joined the campaign.

Preview

A read-only panel showing exactly how the campaign appears to creators:

Section	Description
Status	Current campaign status badge (Draft, Published, Live, or Completed).
Duration	Total length (e.g. “3 weeks and 2 days”), plus formatted start and end date/times.
About	The campaign description.
Budget	Total payout amount, if a budget is configured.
Campaign Resources	Reward cards showing what creators receive just for joining. Empty if no resources are configured.
Goals	Reward cards for each goal, showing the condition and reward. Links to the Goals tab if none are set yet.

Campaign Content

The Content tab is the main view for monitoring what your creators are producing during the campaign. It’s only populated after the campaign start date — before that, a Content Pending placeholder is shown.

KPIs

Aggregate performance stats for all approved creators are shown across the top:

Metric	Description
Total Views	Combined view count across all tracked content.
Total uploads / streams	Total number of videos and streams published during the campaign.
Total hours watched	Total hours watched across all streams.
Average viewers	Average viewers across all streams.
Engagement Rate	Average engagement rate across all content as a percentage.

Top Performing

The four highest-viewed pieces of content from the campaign period are shown as cards. Each card displays:

Field	Description
Thumbnail	With duration overlay, links to the content on its platform.
Creator	Avatar, name, country, and follower count.
Title	Links directly to the video or stream.
Published date	When the content was published.
Platform badge	Source platform with view count.
Engagement	Like and comment counts.

All Content

Below the top performers is a table of every piece of content attributed to the campaign, 20 items per page. Each row shows:

Column	Description
Thumbnail	With duration overlay, links to the content.
Published date	When the content was published.
Creator	Avatar, name, and follower count, linking to their creator profile.
Platform badge	Source platform (Twitch, YouTube, TikTok) with view count.
Engagement	Likes, comments, and views.

Content eligibility

Only content that matches your campaign’s Content Eligibility filters and falls within the campaign date range is shown here. If Require Review is enabled, only manually approved submissions appear.

Creators

Shows every creator enrolled in the campaign with their current stats: goals, views, uploads, stream duration, hours watched, and average viewers.

When the join method is Require Approval, pending join requests appear here. Select one or more creators and use Approve or Deny to manage access.

Goals

To set a new goal for your campaign, click ’+ New Goal’. You’ll be able to configure the following:

Goal types

Milestone - Fires once when the creator hits the target. Supports all reward types. Performance - Repeats every time the creator hits the threshold. Supports a subset of reward types.

For Performance goals you can also set a Max award count — the maximum number of times a single creator can earn the reward. Leave it at 0 for unlimited.

Goal Condition

Each goal tracks either Video (VOD) or Livestream content.

Metric	Type	Measurement
Views	VOD	Total across all videos / On a single video
Duration (minutes)	VOD + Livestream	Total / On a single piece of content
Number of uploads	VOD	Total
Average viewers	Livestream	Total across all streams / On a single stream
Hours watched	Livestream	Total across all streams / On a single stream
Number of streams	Livestream	Total

Set a target value — the number creators must reach to earn the reward. For performance goals this is the repeating threshold (e.g. every 1,000 views).

Goal Reward

Every goal has a reward that creators receive on completion. Milestone goals support the full reward catalog; performance goals support a focused set suited to repeating payouts.

Reward type	Available for
Discord Role	Milestone
Discord Message	Milestone + Performance
FirstLook Role	Milestone
Invites (game access)	Milestone + Performance
Key / Code Grant	Milestone + Performance
Gift Card	Milestone + Performance
Steam Branch Access	Milestone
Pragma Entitlement	Milestone + Performance
Custom Link	Milestone
FirstLook Entitlement	Milestone
XP (Battle Pass)	Milestone + Performance
Cash Payout	Milestone + Performance
Tag	Milestone

Goal shows 100% but hasn’t been claimed?

Milestone goal rewards are granted by the platform once the target is confirmed, and because VOD view counts recalculate, a goal’s progress bar can reach 100% before the reward grant lands. See Why a goal can show 100% but not be claimed.

Creator Battle Pass

Setting a goal’s reward type to XP feeds into the creator Battle Pass. Creators earn XP by completing goals across any campaign, levelling up through tiers in their Battle Pass dashboard. Each tier can unlock its own set of rewards — keys, Discord roles, entitlements, and more. This creates long-term progression that runs across all your campaigns simultaneously.

Settings

Campaign Settings

Field	Description
Published	Makes the campaign visible to creators so they can join. Creators won’t receive resources or have content counted until the start date.
Join Method	Controls how creators enter the campaign — see Join Methods below.
List on Creators.gg	Makes the campaign discoverable on the Creators.gg directory. Only available when the Creators.gg integration is enabled. Creators can be accepted to a listed campaign without joining your program first — they appear in your Profiles table as Applied.

Join Methods

Method	Description
Auto Enroll	Creators are automatically enrolled in the campaign as soon as they’re accepted into your program.
Opt In	Creators can join the campaign on their own, without approval.
Require Approval	The default. Creators request to join, and you approve or deny each request from the Creators tab. Requests move through Requested → Joined or Denied — see campaign participant statuses.

Editing a live campaign

Adding a resource or goal to a live campaign applies to creators who have already joined. Removing or editing an existing resource or goal only affects creators who join afterwards.

Campaign Details

Field	Description
Title	The campaign name shown to creators.
Description	A Markdown-supported description of the campaign, visible to creators.
Campaign Dates	Start and end date/time. Resources are granted at the start date; content only counts within this window.
Image	Optional campaign image (recommended 1920×1080 px).

Campaign Budget

Only visible when the Creator Payouts feature is enabled. Set a total USD budget for the campaign, drawn from your studio’s creator budget. FirstLook prevents over-allocation when goals with cash payouts are added.

Content Eligibility

Defines which creator content counts toward goals. By default, content matching your game’s global coverage settings counts. You can narrow this per-campaign:

Filter	Description
Twitch Games	Only count content where the creator is streaming one of the specified IGDB games.
YouTube Channels	Only count content from specific YouTube channels.
TikTok Tags	Only count TikTok content containing specific hashtags.

Leaving all filters empty falls back to your game-level coverage settings.

Require Review

When Require Review is on, auto-detected content must be manually approved before it counts toward goals. This enables the Submissions tab. When off, auto-detected matching content counts automatically. Content that creators submit manually always requires review, regardless of this setting.

Campaign Resources

Rewards granted to creators automatically when they join (or at the campaign start date). Resources are separate from goal rewards. Any reward type can be used — keys, Discord roles, XP, gift cards, and more.

Goals & Rewards Reference

The full list of Goals/Quests and Rewards that can be configured in the Rewards and Creators features. These are the player-facing quest and reward types — separate from the creator campaign goal types and goal rewards documented in the sections above.

Goals/Quests

Name	Function	Customisation
Steam Wishlist	Triggers when someone Wishlists the game on Steam	Quest Name Points Period Grant points for past activity
Steam Playtime	Triggers when someone plays the game for a given amount of time	Quest Name Points Period Grant points for past activity Time played
Played	Triggers when someone plays the game on Steam	Quest Name Points Period Grant points for past activity
Friend Played	Triggers when a players referrals/invites play the game on Steam	Quest Name Points Period Grant points for past activity
Discord Activity	Triggers whenever someone engages on Discord, through posting or reacting to posts	Quest Name Points Period Grant points for past activity Number of messages required Limit to specific channels Discord message
Discord Threads	Triggers whenever someone posts a thread in a specific channel	Quest Name Points Period Grant points for past activity Number of threads required Limit to specific channels
Friend Invites	Triggers whenever someone invites a friend using friend invite codes through FirstLook	Quest Name Points Period Grant points for past activity Number of invites required
Friend Referrals	Triggers whenever someone refers a friend using their personal referral code through FirstLook	Quest Name Points Period Grant points for past activity Number of referrals required
Survey Responses	Triggers whenever someone completes a survey	Quest Name Points Period Grant points for past activity Survey
Match Filters	Triggers whenever a player’s data matches a custom set of filter conditions.	Quest Name Points Period Grant points for past activity Filters
Analytics Playtime	Triggers whenever a player’s playtime reaches a set amount of time, as tracked by the Firstlook SDK.	Quest Name Points Time Played
Analytics Sessions	Triggered when a player’s session count reaches the configured amount, as tracked by the Firstlook SDK.	Quest Name Points Sessions

Rewards

Name	Function	Customisation
Discord Role	Grant a Discord role	Reward Name Discord Role
Discord Message	Send a message to a Discord Channel	Reward Name Discord Message Discord Channel
Role Change	Change a users role in FirstLook	Reward Name Role
Invite Codes	Give users invite codes to share	Reward Name Invite Codes Role
Playtest Access	Grant access to playtest the game	Reward Name
Key Grant	Grant a key to the user	Reward Name Redeemable Type
Steam Branch Access	Grant access to a Steam branch	Reward Name Redeemable Type
Pragma Account Creation	Create a Pragma account for users	Reward Name
Add to Group	Add users to a Pragma group	Reward Name Pragma Group
Remove from Group	Remove users from a Pragma group	Reward Name Pragma Group
Pragma Entitlement	Grant a Pragma entitlement to the user	Reward Name Pragma Entitlement
Custom	Grant a reward outside of FirstLook	Reward Name Reward URL
FirstLook Entitlement	Grant a FirstLook entitlement to the player	Reward Name FirstLook Entitlement