Metrics, Statuses & Payouts

This page explains the numbers and labels you’ll see across the Creators section — what each creator status means, which content counts toward your program and campaigns, how the headline metrics are measured, and how money flows from campaign budgets to creator payouts.

Creator statuses

The status column in the Creators → Profiles table shows where each creator stands in your program:

Status	Meaning
Applied	The creator has signed up to your program and is awaiting your approval.
Active	The creator has been approved into your program.
Rejected	You rejected the creator’s application to your program.
Tracking	A creator whose content you track but who hasn’t signed up to your program — for example, a prospect you added manually.
Untracked	A creator who has made content that matches your coverage parameters. They have not applied for the program, nor have they been tracked.

You can approve or reject applications from Creators → Profiles, individually or in bulk. Approved creators receive a welcome email and gain access to campaigns; rejected creators can’t reapply, though their content can still be detected on the Content page. To skip manual review entirely, turn on Auto-Accept Applications in your creator sign-up settings.

Campaign participant statuses

A creator’s status within a campaign is separate from their program status. When a campaign uses the Require Approval join method, creators move through:

Status	Meaning
Requested	The creator has asked to join the campaign.
Joined	You approved the request — the creator is in the campaign.
Denied	You denied the creator’s request to join the campaign.

Manage pending join requests from the campaign’s Creators tab.

Separately, statuses like Provided Info, Invited, Waitlist, and Onboarded aren’t creator statuses — they’re player onboarding statuses you’ll see when a creator is also a player, and they’re managed on the Players page.

What content counts

FirstLook tracks creator content based on your Coverage settings — Twitch matched by game, YouTube by channel, and TikTok by hashtag. Only these three platforms are auto-detected; anything on another channel has to be linked with Add Content on the Content page.

Individual campaigns narrow this further with their own Content Eligibility filters, and only content published after the campaign start date counts toward campaign goals. Depending on the campaign’s Review Mode, content may need your approval before it counts.

Metrics

The KPIs shown on the Content page and campaign dashboards are measured as follows:

Metric	What it measures
Content Created	Count of videos and streams published by your creators.
Total Views	Combined view count across all tracked content.
Hours Streamed	Total stream duration, converted to hours.
Hours Watched	Total viewer watch-time across streams, in hours.
Average Viewers	Average viewers across streams.
Engagement Rate	Interactions relative to views, shown as a percentage.

The 14d Posts and Avg Views columns in the creators table cover the last 14 days of activity.

Payouts

Money flows in two steps: you fund your studio’s creator budget once, then allocate portions of it to individual campaigns.

Funding your creator budget

1. Go to Billing in your team settings and find the Creator Payouts Budget section.
2. Click Add Budget.
3. Enter an amount in Creator Budget (USD) — the minimum is $5. This is the amount that reaches creators.
4. Review the fee breakdown, then click Continue to pay via Stripe Checkout.

Fees are added on top of the amount you enter, so the full amount you fund is available to creators:

Line	Amount
Paid to Creators	The amount you entered.
FirstLook 15% Fee	15% of that amount.
Stripe 2.9% Fee	2.9% + $0.30, calculated on the sum of the two lines above.
Total at checkout	What you actually pay.

Fund $1,000 and creators can earn the full $1,000 — you pay roughly $1,183 at checkout.

The Creator Payouts Budget section then shows your Total, In Campaigns, Unallocated, Paid Out, and Remaining balances.

Campaign budgets

Each campaign draws from your unallocated studio budget — see Campaign Budget for how to set one. A few guardrails apply:

• You can’t reduce a campaign budget below what’s already been paid out.
• You can’t reduce it below the largest single goal payout in the campaign.
• You can’t remove a budget while a goal or starting reward still uses a cash payout.
• Goals with a cash payout reward require the campaign to have a budget.
• You can’t allocate more to campaigns than you’ve funded — you’ll see “Not enough unallocated budget”.

How creators cash out

Creators cash out from their earnings dashboard, where earnings are shown as Available, Processing, or Paid.

Payout methods — bank transfer, PayPal, and Venmo — are managed through an embedded payouts provider, which also handles tax forms where required. The 15% platform fee is charged to you at funding time, so it is not deducted from what the creator receives.

Gift cards

Gift cards are separate from cash payouts. They’re a goal reward type, and creators claim theirs via a link.

Note

For goal configuration and the full goal and reward tables, see Campaigns.