Metrics, Statuses & Payouts

This page explains the numbers and labels you’ll see across the Creators section — what each creator status means, which content counts toward your program and campaigns, how the headline metrics are measured, and how money flows from campaign budgets to creator payouts.

Creator statuses

The status column in the Creators → Profiles table shows where each creator stands in your program:

Status	Meaning
Applied	The creator has signed up to your program and is awaiting your approval.
Active	The creator has been approved into your program.
Rejected	You rejected the creator’s application to your program.
Tracking	A creator whose content you track but who hasn’t signed up to your program — for example, a prospect you added manually.
Untracked	A creator who has made content that matches your coverage parameters. They have not applied for the program, nor have they been tracked.

You can Approve or Reject applications in bulk from the Profiles table — the number of Applied creators drives the Action needed badge. To skip manual review entirely, turn on Auto-Accept Applications in your creator sign-up settings.

Campaign participant statuses

A creator’s status within a campaign is separate from their program status. When a campaign uses the Require Approval join method, creators move through:

Status	Meaning
Requested	The creator has asked to join the campaign.
Joined	You approved the request — the creator is in the campaign.
Denied	You denied the creator’s request to join the campaign.

Manage pending join requests from the campaign’s Creators tab.

”Provided Info” and other player statuses

Statuses like Provided Info, Invited, Waitlist, and Onboarded are player onboarding statuses, not creator statuses. You’ll see them wherever a creator is also a player in your game, and they describe progress through your player onboarding flow.

Provided Info specifically means the person accepted their invite, confirmed their email address, and filled in their profile information — but hasn’t finished onboarding yet (for example, they still need to accept an NDA). Player statuses are managed on the Players page.

What content counts

FirstLook tracks creator content based on the coverage rules you set under Configuration → Creators → Coverage. Each platform is matched differently:

Platform	How content is matched
Twitch	By game — streams of the IGDB game title(s) you specify.
YouTube	By channel — content from the specific YouTube channel(s) you specify.
TikTok	By hashtags/tags you specify.

You can add up to 5 filters per platform. Saving coverage changes triggers an immediate re-fetch of content and re-links it to your game, so updated rules take effect right away.

Content reaches your dashboard from four sources:

• Synced automatically from creators connected to your program.
• Discovered by FirstLook’s content matching.
• Manually added via the Add Content button on the Content page.
• Imported from a CSV via the campaign content import.

How campaigns narrow this further

Campaigns can apply their own Content Eligibility filters on top of your game-wide coverage, and only content published after the campaign start date counts toward campaign metrics and goals.

If a campaign has Require Review enabled, auto-detected content must be approved before it counts. Content that creators submit manually always requires review, regardless of this setting. When rejecting a submission, you can give one of these reasons:

• Duplicate content
• Incorrect tags
• Inappropriate or offensive
• Against guidelines
• Boosting / viewbotting
• No original content
• Missing ad disclosure
• NDA / embargo violation
• Copyright violation

Metrics

The KPIs shown on the Content page and campaign dashboards are measured as follows:

Metric	What it measures
Content Created	Count of videos and streams published by your creators.
Total Views	Combined view count across all tracked content.
Hours Streamed	Total stream duration, converted to hours.
Hours Watched	Total viewer watch-time across streams, in hours.
Average Viewers	Average viewers across streams.
Engagement Rate	Interactions relative to views, shown as a percentage.

The 14d Posts and Avg Views columns in the creators table cover the last 14 days of activity.

Content syncs automatically once a creator or filter is set up; saving coverage changes triggers an immediate re-fetch and re-link, so you don’t need to wait after adjusting filters.

What creators see

On their own dashboard, creators see Weekly Views, Watch Time, and Total Reach — the sum of their follower counts across their connected platforms.

Why a goal can show 100% but not be claimed

Milestone goal rewards are granted by the platform once the target is confirmed — and because VOD view counts recalculate over time, a goal’s progress bar can reach 100% before the reward grant lands. Once the grant goes through, the goal flips to Claimed.

If a creator asks why their goal shows 100% but hasn’t paid out yet, this is almost always the reason: the number they see is live progress, while the grant waits for the target to be confirmed. See Goals for how goals are configured.

Payouts

Campaign budgets

Cash payouts come from campaign budgets. Each campaign draws from your studio’s creator budget, and funding that budget includes platform and processing fees on top of the amount available to creators.

A few guardrails apply:

• You can’t reduce a campaign budget below what’s already been paid out.
• You can’t reduce it below the largest single goal payout in the campaign.
• Goals with a cash payout reward require the campaign to have a budget.

How creators cash out

Creators cash out from their earnings dashboard, where earnings are shown as Available, Processing, or Paid. The minimum cash-out is $50.

Payout methods — bank transfer, PayPal, and Venmo — are managed through an embedded payouts provider, which also handles tax forms where required.

Gift cards

Gift cards are separate from cash payouts. They’re a goal reward type delivered via Tremendous (enabled per game). Creators claim their gift card via a link.

Note

For goal configuration and the full goal and reward tables, see Campaigns.