Promote on player.gg

player.gg is FirstLook’s public destination where gamers discover and sign up for playtests across the network. Listing your game there is the easiest way to put your playtest in front of new players outside of your community, and your game page is populated automatically from your Steam or IGDB page — so for most studios, flipping the toggle on is all it takes to have a complete, public listing with every sign-up landing cleanly in your existing funnel.

How players find you

Players who browse player.gg, or arrive from a Discord recommendation, land on a public game page with your branding, description, tags, trailer, screenshots, and available playtests. From there they can sign up directly — either through your standard sign-up flow, or with a single click if they’re already a player.gg user.

Sign-ups originating from player.gg are funnelled into your waitlist with the default flow. A small banner shown to existing players on their dashboard also invites them to explore more games on player.gg, helping reach across the network as a whole.

Enable the listing

Open Settings → Player.gg in your admin dashboard.

List my game on player.gg

Toggle this on to make your game discoverable across player.gg, Discord, and other FirstLook community channels. When it’s off, your game is hidden from public discovery and only reachable through your own invite links, codes, and sign-up URL.

Playtest Status

Set the status that best describes where your game is right now. This is displayed on your player.gg page and shapes how players understand what signing up means:

• Waitlist — you’re gathering interest and building a waitlist; no playtest is running yet.
• Playtesting — a playtest is live and players can be invited in.
• Early Access — the game is playable outside closed testing.
• Released — the game has shipped.
• Cancelled — the project is no longer active.

Enable one-click sign-ups

With one-click sign-ups enabled, player.gg users can join your playtest instantly using their existing Email, Steam, or Discord account. Any custom sign-up questions you’ve configured will be skipped, and players won’t automatically join your Discord server.

Leave it off if you rely on custom sign-up questions or Discord membership to qualify your waitlist.

Your game page

Your player.gg page — description, tags, images, screenshots, trailer, and other metadata — is automatically populated from IGDB or Steam when your game is connected. For most studios this means the page is ready to go the moment you flip the listing toggle on: no manual content work required.

Connecting data sources

• Steam — connect your Steam App ID under Settings → Steam to pull store assets, screenshots, and trailers.
• IGDB — link your IGDB entry under Settings → Player.gg → IGDB ID to pull catalog metadata, genres, and tags.

When both are connected, the two sources are combined for the richest page.

Manual overrides

If your game isn’t on Steam or IGDB yet, or you want to override what’s synced, the Manual Configuration section on the player.gg settings page lets you set:

• Description — a short summary shown on your game page.
• YouTube Trailer URL — used when no Steam trailer is available.
• Header image — recommended 1920 × 1080 px.
• Logo — no padding recommended.

Any value you set manually takes priority over the synced Steam or IGDB equivalent. A Custom Call to Action section further down lets you add a secondary button (e.g. “Back on Kickstarter” or “View our devlogs”) alongside the automatic “Wishlist on Steam” button.

Playtesting Events

Events are specific playtest windows you want to communicate to players — a closed pre-alpha weekend, a beta test, a stress test, and so on. Each event appears on your player.gg page with its dates, and your game receives additional promotion across the network around those dates.

Click Add event to publish a new window, or Edit to adjust the dates of an existing one. Use events to:

• Preview your next playtest so interested players can sign up in advance.
• Pull organic sign-ups from player.gg around a specific test weekend instead of relying only on your existing waitlist.
• Give players on your dashboard a clear “next playtest” date to anchor their expectations.

Confidential games

player.gg is also available for games under strict confidentiality. In Confidential Mode, only your game name and the branding and settings you configure yourself are shown to players — no studio name, Steam data, or other catalog details are revealed. Players can still discover and sign up for the playtest, but the public presentation is fully under your control.

Confidential Mode is enabled by the player.gg team on request. Reach out to FirstLook to have your game marked as confidential before listing.

Related

• Inviting Players — invite the organic sign-ups you collect through player.gg.
• Flow Setup Guide — customise what player.gg sign-ups see after they join.