Campaigns

Creator Campaigns let you activate your creator community around a specific event, content drop, or ongoing program. You define what content counts, what creators need to achieve, and what they earn — FirstLook tracks everything automatically.

Navigate to Creators → Campaigns to get started.

Dashboard Overview

The overview shows a live summary of campaign performance:

Results (KPIs)

Five metrics are shown as selectable tabs. Clicking a tab reveals a time-series sparkline chart for that metric over the campaign period.

Metric	Description
Content Created	Total number of videos and streams published by approved creators during the campaign.
Total Views	Combined view count across all tracked content.
Hours Streamed	Total live streaming time across all creators, in hours.
Hours Watched	Total hours watched by viewers across all streams.
Engagement Rate	Average engagement rate (likes + comments relative to views) across all content, shown as a percentage.

Budget

Only shown when a Total Budget has been set on the campaign. Displays a progress bar with:

Field	Description
% used	Proportion of the budget already paid out to creators.
Total	The full campaign budget in USD.
Remaining	Unspent budget remaining.

Top Creators

A ranked table of up to 15 creators, sorted by total campaign views. Each row shows:

Column	Description
Rank	Position by total views.
Creator	Avatar and name, linking to their creator profile page.
Platforms	Badges for each platform the creator is active on (Twitch, YouTube, TikTok).
Views	Total views generated during the campaign.
Joined	When the creator joined the campaign.

Preview

A read-only panel showing exactly how the campaign appears to creators:

Section	Description
Status	Current campaign status badge (Draft, Published, Live, or Completed).
Duration	Total length (e.g. “3 weeks and 2 days”), plus formatted start and end date/times.
About	The campaign description.
Budget	Total payout amount, if a budget is configured.
Campaign Resources	Reward cards showing what creators receive just for joining. Empty if no resources are configured.
Goals	Reward cards for each goal, showing the condition and reward. Links to the Goals tab if none are set yet.

Campaign Content

The Content tab is the main view for monitoring what your creators are producing during the campaign. It’s only populated after the campaign start date — before that, a Content Pending placeholder is shown.

KPIs

Aggregate performance stats for all approved creators are shown across the top:

Metric	Description
Total Views	Combined view count across all tracked content.
Total uploads / streams	Total number of videos and streams published during the campaign.
Total hours watched	Total hours watched across all streams.
Average viewers	Total live streaming time in hours.
Engagement Rate	Average engagement rate across all content as a percentage.

Top Performing

The four highest-viewed pieces of content from the campaign period are shown as cards. Each card displays:

Field	Description
Thumbnail	With duration overlay, links to the content on its platform.
Creator	Avatar, name, country, and follower count.
Title	Links directly to the video or stream.
Published date	When the content was published.
Platform badge	Source platform with view count.
Engagement	Like and comment counts.

All Content

Below the top performers is a table of every piece of content attributed to the campaign, 20 items per page. Each row shows:

Column	Description
Thumbnail	With duration overlay, links to the content.
Published date	When the content was published.
Creator	Avatar, name, and follower count, linking to their creator profile.
Platform badge	Source platform (Twitch, YouTube, TikTok) with view count.
Engagement	Likes, comments, and views.

Content eligibility

Only content that matches your campaign’s Content Eligibility filters and falls within the campaign date range is shown here. If Require Review is enabled, only manually approved submissions appear.

Creators

Shows every creator enrolled in the campaign with their current stats: goals, views, uploads, stream duration, hours watched, and average viewers.

When the join method is Require Approval, pending join requests appear here. Select one or more creators and use Approve or Deny to manage access.

Goals

To set a new goal for your campaign, click ’+ New Goal’. You’ll be able to configure the following:

Goal types

Milestone - Fires once when the creator hits the target. Supports all reward types. Performance - Repeats every time the creator hits the threshold. Supports a subset of reward types.

For Performance goals you can also set a Max award count — the maximum number of times a single creator can earn the reward. Leave it at 0 for unlimited.

Goal Condition

Each goal tracks either Video (VOD) or Livestream content.

Metric	Type	Measurement
Views	VOD	Total across all videos / On a single video
Duration (minutes)	VOD + Livestream	Total / On a single piece of content
Number of uploads	VOD	Total
Average viewers	Livestream	Total across all streams / On a single stream
Hours watched	Livestream	Total across all streams / On a single stream
Number of streams	Livestream	Total

Set a target value — the number creators must reach to earn the reward. For performance goals this is the repeating threshold (e.g. every 1,000 views).

Goal Reward

Every goal has a reward that creators receive on completion. Milestone goals support the full reward catalog; performance goals support a focused set suited to repeating payouts.

Reward type	Available for
Discord Role	Milestone
Discord Message	Milestone + Performance
FirstLook Role	Milestone
Invites (game access)	Milestone + Performance
Key / Code Grant	Milestone + Performance
Gift Card	Milestone + Performance
Steam Branch Access	Milestone
Pragma Entitlement	Milestone + Performance
Custom Link	Milestone
FirstLook Entitlement	Milestone
XP (Battle Pass)	Milestone + Performance
Cash Payout	Milestone + Performance
Tag	Milestone

Creator Battle Pass

Setting a goal’s reward type to XP feeds into the creator Battle Pass. Creators earn XP by completing goals across any campaign, levelling up through tiers in their Battle Pass dashboard. Each tier can unlock its own set of rewards — keys, Discord roles, entitlements, and more. This creates long-term progression that runs across all your campaigns simultaneously.

Settings

Campaign Settings

Field	Description
Published	Makes the campaign visible to creators so they can join. Creators won’t receive resources or have content counted until the start date.
Join Method	Controls how creators enter the campaign.
List on Creators.gg	Makes the campaign discoverable on the Creators.gg directory. Only available when the Creators.gg integration is enabled.

Campaign Details

Field	Description
Title	The campaign name shown to creators.
Description	A Markdown-supported description of the campaign, visible to creators.
Campaign Dates	Start and end date/time. Resources are granted at the start date; content only counts within this window.
Image	Optional campaign image (recommended 1920×1080 px).

Campaign Budget

Only visible when the Creator Payouts feature is enabled. Set a total USD budget for the campaign, drawn from your studio’s creator budget. FirstLook prevents over-allocation when goals with cash payouts are added.

Content Eligibility

Defines which creator content counts toward goals. By default, content matching your game’s global coverage settings counts. You can narrow this per-campaign:

Filter	Description
Twitch Games	Only count content where the creator is streaming one of the specified IGDB games.
YouTube Channels	Only count content from specific YouTube channels.
TikTok Tags	Only count TikTok content containing specific hashtags.

Leaving all filters empty falls back to your game-level coverage settings.

Require Review

When Require Review is on, auto-detected and creator-submitted content must be manually approved before it counts toward goals. This enables the Submissions tab. When off, matching content counts automatically.

Campaign Resources

Rewards granted to creators automatically when they join (or at the campaign start date). Resources are separate from goal rewards. Any reward type can be used — keys, Discord roles, XP, gift cards, and more.